Communicating

This Nasa made 1884-2011 animation of global temperature changes shows how visuals can be so powerful. Visually striking, intellectually sobering.

So, you just got three estimates from three design companies and you’re trying to decide which one to pick. The temptation is to flip to the back page and look at the price tag. Making a choice based on the bottom-line makes sense, right? After all it’s an objective, straightforward and fiscally responsible strategy … right?

I remember being struck by colour for the first time when I was five years old. It was cold out and I was in my winter coat — it was a bulky wool number that went to my knees. I was all wrapped up in scarves and mitts — I remember the mitts because I had to take them off in order to pick up an object that was the most beautiful, amazing colour I had ever seen. There was an abandoned robin’s egg shell on the ground — it was very delicate and tiny — and it was such a zingy, crisp, turquoise that it seemed to be singing and vibrating next to the browns and grays of the wintery yard. I felt excited just by looking at it! So I took it home, and kept stealing glances at it like I was taking little licks from a lollipop.

This is way sexier than it sounds. I promise. A Unique Value Proposition contributes to more inspired work, greater success in your endeavours, higher motivation for all involved, a clearer sense of direction, a better fit with your intended audience, and a stronger drive towards your goals.

That sounds pretty sexy, doesn’t it?

Many of our clients would like to reach out to their audience using email because it is fast, targeted and inexpensive. In this article we will look at the different options for sending email communication to a group, and discuss the advantages and disadvantages of each option.

Email is COLD. I’ve been on the giving and receiving end of cold email communication and have seen it go wrong. Without those laughs, smiles, intonations and hand gestures, the reader can easily misinterpret your intended tone. And just try to tackle a contentious issue with a friend or colleague via email. Big mistake. You may as well pour gasoline on the ‘issue’ and blow it up into an ‘ISSUE’.