Do you need Canister?
(or a company like us)
Here are a few questions to help you figure out whether or not developing your brand identity can help you:
Do you need to present your organization to the world?
Do you hesitate to point your audience to your company’s website because it doesn't adequately reflect who you are?
Do you want a brand identity that truly represents who you really are?
Do you run an organization whose visual identity no longer reflects the stature it has achieved?
Do you want your organization to have a brand identify that is cohesive, contemporary, and designed to a high standard?
Do you want your brand identity to reflect and fit the goals you aspire to?
Are you a start-up company who does not yet have a brand identity and wants to start out with a cohesive, well-designed brand identity right out of the gate?
Do you cringe because your communication tools represent your company inaccurately?
Are you an organization that values design and knows that good design gives you a competitive advantage because it speaks volumes about your brand?
If you answered yes to any of these questions, then we can help. We can take your organization through a brand development process that will result in articulating your brand clearly and authentically. We'll create a brand identity that truly represents your organization — because will emanate from your organization, its values and aspirations, and its specificity.
You should feel great about your brand identity.
You should feel excited to use your communication tools, excited to send someone to your website, and excited to hand them your business card.
You should not feel apologetic when you give out your card or brochure, you should not feel that you need to explain why your site is antiquated, you should not feel like your communication tools are getting in your way.
Your brand identity contributes to how your audience feels about you and your organization, so making sure your communication tools accurately represents your vision is important. Any less will get in the way of your organization's success.
We can help make your communication tools work for you, not against you. Your communciation tools should support your work, not create an obstacle for your audience to overcome.