audience

We all want to feel bonded

I recently attended The Art of Marketing conference here in Vancouver. I was left inspired, with my thoughts churning. There was a pretty consistent message coming from all the speakers. In a nutshell, this is how I interpreted it:

People want to feel bonded with other people. We bond through stories, generosity, candor and shared experience. This leads to trust, gratitude and delight. When we feel bonded, we are healthier, happier, and freer to be our best, bravest selves.

Can you imagine what would improve if we all were healthier, happier and being our best, bravest selves?

Only everything.

Subscribe to RSS - audience