Zaber Technologies Identity
The people at Zaber are linear actuator and stepper motor controller specialists—which means they make computers talk to machines, and the other way around. They have a significant international market and want their design to resonate with the design-centric European market.
We took Zaber through a brand development process specifically for the design of their catalogue, their main international marketing piece. They approached us to design only the catalogue, but loved the design so much they asked us to apply it to their general identity as well. We worked with their pre-existing red logo.
We designed and produced a full colour catalogue and promosheet. We used technical drawings from their actual devices and most of the photography was shot by their talented on staff photgrapher and engineer, Jesse Schuhlein.