LightIntegra Technology brand development
LIT is doing amazing things in the blood transfusion industry. We took this medical device company through a complete brand development process and logo development. The identity has been carried out across numerous other items including their website, tradeshow booths, promotional items, and print collateral.
The image above shows a 3D illustration of activated platelets that we had created for LIT for use in a variety of their materials, including the tradebooth shown below.
ThromboLUX is LIT's main device. We branded it as a child identity to the LIT identity, ensuring a sound and cohesive relationship is clear throughout all materials. The ThrombLUX logo is distinct and meaningful to this device, yet clearly related to LIT.
This photo is from a photoshoot we directed for LIT of the ThromboLUX device and its parts. Sven Boecker is the photographer—he is very talented and fantastic to work with. We recommend him highly.
This photo is a representation of the ThromboLUX tradeshow booth.