LifeSciences BC Association Brand Development
We carried out what we like to refer to as a "brand enhancement" process for LSBC. They had a pre-existing logo that they were commited to, but needed more depth to their brand identity. We added numerous meaningful elements to their brand toolbox and carried out the new visual identity across a variety of items: their business cards, banners, and a number of publications.
This image is a representation of three stand up banners that LSBC uses at their events. They were design in a modular way so that each banner may be used alone, or all three together. The flexibility allows LSBC to adjust how they use the banners to a variety of spaces.