Lost Generation is beautiful and clever video that was submitted by a 20-year old to a contest sponsored titled “u @ 50″ (Sponsored by AARP). The video won second place. The screening received an emotional and enthusiastic response from the audience. Watch it. Very smart.
http://www.youtube.com/watch?v=42E2fAWM6rA&feature=player_embedded Video
I found this excellent article over at Medical, Marketing & Media. It caught my attention because it articulates the relevance of branding to the medical device industry so well. Branding is an under-used tool.
http://www.mmm-online.com/blueprint-for-branding-devices/article/107553/
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