More interesting sites.
Hellmann’s created this amazing animated piece on Canadian food importing statistics. It is aesthetically stunning, and shocking to see how much of our food is imported even though we can grow so much here. The site gives great resources on how to find more local food and how to encourage local grocers to carry more local food. I love seeing a corporate citizen making such a wonderful contribution.
http://www.eatrealeatlocal.ca/
A brilliant example of building a carefully crafted brand around a beautiful, timeless tool. The voice and language they use really frames axes in a new way. Very smart and very authentic. I bet these will be showing up as wedding presents.
See more at the Newsletter archive
ENGAGE YOUR AUDIENCE