The work starts with a kick-off meeting. It is important to have all the decision-makers at the table for this meeting because this is when we write the Creative Brief — a statement that outlines the instructions for the project.
We gather important information about your goals, target audience, any parameters of the project and background details.
We identify the key message that you want to convey, and discuss concepts like style and mood.
We end the meeting when the decision-makers approve the Creative Brief.
ENGAGE YOUR AUDIENCE