Blog

A brand is a bond between people.

I have always had trouble with the word "brand". It sticks in my throat. It feels too cold, too commercial, too manipulative. "Brand" smells of meetings, powerpoint presentations and sales targets. It is a word that feels too smarmy for the nuanced concept that I have come to understand it to mean.

The oft cited origin story rubbed me the wrong way too: burning a brand in to the hide of one's live property, the cattle — there is nothing to be nostalgic about there. Who wants to invoke a top down, one-way communication model of yester-year that treats the consumer like cattle to be milked, owned, and targeted?

Why are new habits are so hard to make?

Meal Sharing and the Challenges of Trying to Change Behaviour

When I was in elementary school we had an extra bell ringing everyday. I didn’t know it was an extra bell at the time, but it rang in addition to all the other bells that rang for lunch, recess, the start of the day, and the end. This was a special bell that meant only one thing. When this bell rang, the ENTIRE SCHOOL went outside and ran half a mile down the road, turned around, and ran back. Every kid, every grade, every teacher, ran a mile every day.

I can't even believe how remarkable that is to me now.

Seth is my hero

I have been reading Seth Godin's writing for many years. He is a big inspiration. He has such a true and real voice. Making drawings like this spark my memory about some of the most important insights I glean from my idea heroes. Perhaps doing this will help me apply the ideas more effectively in real life. That is the challenge: how do we extract great ideas from books and writers and use them in life to make things better? 

Seth,

Thank you for all your clear thoughts and encouraging ideas. You are making the world and the people in it better. 

xo Laurel

Seth is my hero

We all want to feel bonded

I recently attended The Art of Marketing conference here in Vancouver. I was left inspired, with my thoughts churning. There was a pretty consistent message coming from all the speakers. In a nutshell, this is how I interpreted it:

People want to feel bonded with other people. We bond through stories, generosity, candor and shared experience. This leads to trust, gratitude and delight. When we feel bonded, we are healthier, happier, and freer to be our best, bravest selves.

Can you imagine what would improve if we all were healthier, happier and being our best, bravest selves?

Only everything.

Be a Savvy Senior!

Be a Savvy Senior: Fraud Prevention Strategies for Seniors

Call your parents and your grandparents! Get this calendar to them! 

In the midst of this project I heard a radio story about one of the exact scams referred to in these tools! It brought home how much of a problem fraud is. Apparently seniors are sometimes more vulnerable — mostly because they are nicer than the rest of us. (Hmm. Pause for thought here.)

This is a fully illustrated (by me) full-colour calendar that is accompanied by educational factsheets available for download here. There is alos a cute video they had made with the illustrations by 

Here is the cover, but I have more images in our portfolio section here.

Be Savvy

How to back up your website (Part I)

"He who laughs last, made a back up." —unknown author

Your website is a database driven site, which means that in order for it to function it needs program files (these are the files that provide functionality) and the database — this is where your content actually lives. When viewers click on links in your site, Drupal goes to the database and gathers the necessary content. The program files then display the content on the viewer's screen according to the design and layout Canister developed for you.

How to back up your website (Part II)

Your website is a database driven site, which means that in order for it to function it needs program files (these are the files that provide functionality) and the database—this is where your content actually lives. When viewers click on links in your site, Drupal goes to the database and gathers the necessary content. The program files then display the content on the viewer's screen according to the design and layout Canister developed for you.

What separates good design from bad?

A layperson’s guide to identifying good communication design.

How to choose a design company that fits you best

As design entrepreneurs, we don’t want to work with just anyone — we are always looking for a good fit. We think you should too. A good fit makes the work meaningful, constructive, and enjoyable — a bad fit makes everyone involved very cranky.

thx thx thx

A thank you note a day. Leah Dieterich thinks there’s always something to be thankful for … and sometimes she's just thankful it’s over.
thxthxthx.com

Pages